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Section 9 · Marketing for App Creators
How App & SaaS Buyers Think
App buyers buy outcomes per minute, not features per dollar.
Why this matters
SaaS and AI app buyers evaluate differently: they care about time-to-value, integrations, security, and switching cost.
How it helps you get customers
Trial-to-paid conversion rises when buyers see value before they see a paywall.
How to use it
- Lead with the activation moment — the first 60 seconds inside the app.
- Show integrations and migration help up front.
- Free trial > free demo > free tier — pick based on time-to-value.
- Publish security + data handling page (GDPR, SOC2 path).
Real-world examples
Strong hero
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