Back to Audience Discovery
Section 3 · Identifying Demand
Find Demand Before You Build
Don't guess what people want. Read what they're already searching for.
Why this matters
Most products fail because nobody wanted them. Demand research takes a weekend and saves years of wasted effort.
How it helps you get customers
You enter the market with proof of demand and the exact language buyers use.
How to use it
- Google Search — type your topic + 'best', 'vs', 'alternative', 'why'.
- Google Trends — confirm interest is growing, not dying.
- Reddit — search r/<niche> for 'I wish', 'how do I', 'frustrated'.
- YouTube — read comments on the top 5 videos in your niche.
- Amazon reviews — sort by 1-star and 3-star to find unmet needs.
- Facebook Groups & forums — collect repeated questions.
- AI tools — ask ChatGPT/Gemini to summarize top complaints in your niche.
Real-world examples
Reddit
Search 'site:reddit.com I wish there was a tool that…'
Amazon
Sort competitor product reviews by 1-star — every complaint is your roadmap.