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Section 4 · App Landing Pages
Anatomy of a High-Converting App Page
Your landing page is your salesperson, your demo, and your trial signup — all in 8 seconds.
Users
Revenue
Why it works
Most users decide in under 10 seconds. Every section must earn its place.
Connects to
Users
Revenue
When to use it
For every app, every offer, every traffic source.
When NOT to use it
Don't use a landing page as a feature list — lead with outcome, not specs.
How to use it
- Hero: outcome-driven headline + sub-headline + screenshot/video + ONE CTA.
- Value props: 3 short benefit cards (not features).
- Social proof: logos, testimonials, ratings within the first scroll.
- Feature section: show, don't tell — animated screenshots or short clips.
- Pricing visible above the fold or one click away.
- FAQ to handle the top 5 objections.
- Sticky CTA: trial, demo, or signup always accessible.
Examples
SaaS
Loom hero: 'Record quick videos of your screen and cam.' Outcome + simplicity.
Course
Coursera courses use student outcomes (job placement, salary) above the syllabus.